Text-to-Give

What it means

Text-to-give is a donation method that lets a donor respond to a text message with a donation amount, completing the gift through text messaging rather than needing to navigate to a web page and fill out a donation form first. It's designed specifically for donors who are more comfortable and quicker in a texting interface than in a traditional web browsing flow, particularly on mobile devices.

How it works on HypeRaise

Rather than sending a donor a link they need to click, load, and then interact with on a phone screen, text-to-give streamlines the entire process down to a simple text reply. This removes several steps that can otherwise cause drop-off between a donor's initial interest and an actually completed donation, particularly among supporters who find web forms on mobile devices cumbersome.

Key details

This option can meaningfully increase donor conversion among a specific segment of supporters: those who might ignore or delay clicking a shared link but who will respond quickly to a direct text message, especially if the ask is simple and the response process requires minimal effort on their part.

Programs looking to reach donors who may not be as comfortable navigating a full campaign page, such as older relatives or less tech-savvy community members, often find text-to-give closes a gap that a standard share link alone doesn't fully address.