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Donor Engagement

How to build and retain donor relationships at the program level, from first-time gifts to long-term recurring support.

Reaching alumni and community donors for sports fundraising

How to Reach Alumni and Community Members Who Are Not Sports Parents

Parents are the easiest audience to reach, but they are not the only one. This post covers how programs can expand their donor base to include alumni, local businesses, and community supporters.

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Writing a thank-you message to a donor

Writing a Thank-You Message That Actually Means Something to a Donor

Generic thank-you emails get ignored. This post covers what makes donor acknowledgment effective and provides a framework programs can use immediately without a communications team.

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Donor wall recognizing campaign supporters

How to Use a Donor Wall to Recognize Supporters Without Overspending

Recognition does not require printing plaques or mailing gifts. This post explains how a digital donor wall builds community, encourages giving, and costs programs very little to maintain.

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What donors want to know before they give

What Donors Actually Want to Know Before They Give

Unclear goals and vague impact statements are the primary reason potential donors hesitate. This post identifies the information donors look for and how programs can communicate it clearly.

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Turning one-time donors into long-term supporters

How to Turn One-Time Donors Into Long-Term Program Supporters

Most school programs treat every campaign as a fresh start. This post outlines a retention approach that keeps donors engaged between campaigns and increases giving over time.

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